Overview
In January 2024, new home sales doubled after the launch of three projects just before the Chinese New Year. According to data from the Urban Redevelopment Authority (URA), new home sales, excluding executive condominiums (ECs), increased by 108.1 per cent from 135 units in December 2023 to 281 units in January 2024.
On a year-on-year basis, sales decreased by 28.7 per cent from 394 units in January 2023. New home sales, including ECs, rose by a whopping 286.8 per cent to 588 units in January 2024 from 152 units in the preceding month.
New Launches
Sales were generally healthy, propelled by the successful launch of the EC project at Bukit Batok West Avenue 5, Lumina Grand. During its launch month, the project sold 271 out of 512 units, which is equivalent to 52.9 per cent of the entire project. The robust sales could be because Lumina Grand will likely be the only project EC launch this year.
Lumina Grand is the third executive condominium launched in Bukit Batok, after Altura and The Dew. The project boasts an attractive location and is situated within 1km of the new Anglo-Chinese School (Primary) which will be relocated from Bukit Timah in 2030. Buyers can also enjoy close proximity to several nature parks such as Bukit Batok Hillside Park and Bukit Batok Town Park. The development is undertaken by renowned developer City Development Limited, who has a strong track record in the industry.
We anticipate that the demand for ECs will remain stable due to their affordability and potential for investment, despite high-interest rates and inflationary pressures. Furthermore, the market currently has a limited supply of unsold new EC units.