Our Senior Vice President of Brand & Corporate Communications, Jon
Tan, has been recognised as the Top Leader in the Marketing Sector for
2024 by Business Management Review APAC!
This prestigious award wasn't awarded lightly. The leading trade
magazine conducted an online survey, asking subscribers to nominate leaders
they admire based on their expertise. Survey inputs were meticulously vetted by
internal analysts, and the final decisions were made by the Advisory Board,
which includes the managing editor and senior editors.
When asked to contribute an article to share his thoughts, Jon shared
about his latest experience in the recent brand transformation of OrangeTee.
and how the company has navigated the challenges and overcome these obstacles.
"To all, embarking on the journey of brand transformation cannot be
taken lightly. It requires courage, conviction, and a willingness to challenge
the status quo. Yet, for those willing to embrace the process wholeheartedly,
the rewards are boundless—not only in terms of brand equity and market share
but also in the profound impact we can have on the lives of those we
serve," said Jon.
For the full article, please click on the link below.