Singapore, 18 March 2024 — Leading
Singaporean real estate agency, OrangeTee, has unveiled a comprehensive brand
refresh that signifies its unwavering commitment to simplifying the real estate
experience for all. The first reiteration in identity since its inception in
2000, it encompasses all brands under OrangeTee Group, including OrangeTee
Advisory, OrangeTee & Tie, and OrangeTee International. The brand refresh features
a new vision, mission, slogan, website, and logo, along with a renewed
strategic focus on productivity, presence, and partnerships.
Core
Values Reflected in New Slogan
At the heart of the refresh lies OrangeTee’s new slogan, “Find Your
Place”. This simple yet powerful statement embodies the company’s dedication to
empowering home seekers, businesses, and agents throughout their real estate journey,
while addressing their diverse and varying needs. To home seekers, “Find Your
Place” means finding their dream space to live in with confidence, while for
businesses, the same slogan translates to finding a solution that prioritises
their unique business needs for now, and for generations to come. For OrangeTee
agents, “Find Your Place” means finding a platform where they can succeed with
confidence.
The
refresh process involved extensive consultations with key stakeholders and a
comprehensive internal brand survey. This approach ensured that all voices and
perspectives within OrangeTee were incorporated, resulting in a brand identity
that truly reflects the company's core values.
"We’re thrilled to unveil OrangeTee’s brand refresh, signifying
our renewed commitment to simplification, accessibility, and empowerment. This
marks a strategic pivot towards strengthening partnerships and bolstering our
presence in the real estate landscape. Through this revitalised identity, we’re
not only simplifying the real estate experience but also fostering a stronger
network of collaboration and support, empowering everyone to 'Find Your Place'
with confidence and clarity." said Justin Quek, CEO of OrangeTee.