L-R: Justin Quek, Minister Josephine Teo and Desmond Sim
Aptly themed ‘Unity’, the Convention focused on three key interlocking themes:
- The evolving role of real estate advisors in the digital age
- Harnessing proptech to drive industry transformation
- The power of resilience and unity in shaping the industry’s future
ELEVATING ORANGETEE’S REAL ESTATE ADVISORS BEYOND TRANSACTIONS
As digital tools become more accessible, technical knowledge is no longer a differentiator in the real estate profession. Instead, OrangeTee is reaffirming the critical role of the human element – elevating its real estate agents beyond transactions into the role of trusted advisors. By anticipating client needs, delivering personalised, insight-driven solutions and upholding the highest ethical and professional standards, OrangeTee is redefining what it means to be today’s real estate professional. Continuous learning, training and upskilling remain at the core of this vision, ensuring that its advisors remain agile and are future-ready in this highly competitive landscape.
ORANGETEE TO DRIVE DIGITAL TRANSFORMATION WITH TOOLS AS ENABLERS
At the heart of OrangeTee’s digital transformation is the belief that technology should augment human expertise and service, not replace it.
A key highlight at Unity Convention 2025 was the launch of AMOS 2.0, OrangeTee’s next-generation AI-driven proptech solution designed to:
- Optimise workflows so agents can focus on what matters – clients
- Harness big data for prudent decision-making in real estate
- Bridge technology with personalised service, enhancing client experience
- Match clients with agents, ensuring the best advisory fit based on clients’ needs
Mr Justin Quek (郭建廷), CEO of OrangeTee, says, “Real estate is fundamentally a people business. It’s about relationships, trust and expertise – not only closing deals. Technology should empower agents, not replace them. At OrangeTee, we embrace AI as an enabler, helping our agents to elevate their service and create greater value for clients.”
He continues, “AMOS 2.0 embodies this belief in AI as a powerful enabler. By automating repetitive administrative tasks, our agents can focus on what they do best – providing expert guidance and forging deep client relationships.”
UNITY: THE DRIVING FORCE BEHIND A BOLD NEW CHAPTER
More than a theme, Unity Convention 2025 underscored a defining transformation – the power of synergy, expertise and vision to shape a stronger, more future-ready real estate ecosystem.